![]() ![]() Much of today’s business is transacted over the web or over the phone without an in-person meeting. It’s also likely to be one of the most frequently visited. Your About Us page is one of the most important pages on your website. Your About Us page is the virtual substitute for meeting someone in-person for the first time. How do you make their life easier and better? Describe your capabilities and why you’re uniquely qualified to offer the service or product you sell. Saying your product increases productivity by 18% is a lot more persuasive than simply saying it improves productivity. What benefits can you or your product provide that your prospects will value? Avoid superlatives.įor example, explain why people should do business with you. Instead offer a straightforward presentation of the facts and figures. To avoid bragging or appearing pushy steer clear of hype. Much like a resume you’d use to land a job, your About Us page is the place to toot your own horn. As in most things, the best answer is to find the middle ground. You also don’t want to sound like you’re boasting. When writing your About Us page, you don’t want to say the same things that appear on your Home page, and a long, detailed, historical summary will bore the reader. Need help writing your About Us page? Get a quote. But you’ll need to do it tactfully, and that’s the tricky part. ![]() ![]() This is your opportunity to tell the world why your company is awesome. After all, this is the one place you can and should sing your own praises. Tell them what you’re all about.Īnswering those questions and more is a tall order, but one you should approach with enthusiasm. Use your About Us page to introduce yourself to your site’s visitors. ![]()
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